Aileen Lee Quotes

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

As long as our user base continues to grow, at some point it will have critical mass, and at some point it will tip, and at some point, people will just have to use WhatsApp because their friends are using WhatsApp.

All of WhatsApp's growth has come from happy customers encouraging their friends to try the service.

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.

When I signed up for Google Plus, it recommended 500 people for me to invite. You know, and once I invited those 500 people I got another 500 people. So it has a huge install base that it can start from.

We are extremely attractive to page companies, because we significantly increase their user base.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

'Instagram' reached 13 million users in just 13 months.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Leveraging community intelligence and making connections is a key component to being a growth hacker.

Instagram is the perfect place to reach your audience because the playing field is leveled if you can create engaging/amazing/compelling content that people want to follow. Remember that there's more than just showing product. Show the woman who designed it. Write about your muses.

We started off by inviting our friends to use Quora, and then they invited their friends, and it just grew from there.

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

I get daily mentions in blogs, I get mentions in Twitter and in different social media... I know that gets books sold.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

It's the scale that Yahoo brings - and that user base - that I really want to build products for.

We have 2 million users in the U.S. and about 13 million worldwide in more than 200 countries. We're getting 80,000 new users each day. And more than half a million people are connected via Skype at any given moment.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

We have 2 million users in the U.S. and about 13 million worldwide in more than 200 countries.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.