Social Web Quotes

Since the founding of Facebook, Twitter, Instagram and other mainstays of what technology writers have come to call 'the social Web' or 'Web 2.0,' a sizable portion of humanity has learned to be together while apart, sacrificing intimacy for control and spontaneity for predictability.

I don't know how you can justify leaving any engagement behind in the social Web of 2011.

[Facebook] is shaping a broader web. If you look back for the past five or seven years, the story about social networking has really been about getting people connected... But if you look forward for the next five years, I think that the story people are going to remember five years from now isn't how this one site was built; it is how every single service that you use is now going to be better with your friends.

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.

Every day the choristers of the social web chirp their advice about openness and trust; craigslist follows none of it, and every day it grows.

The social web can't exist until you are your real self online. I have to be me. You have to be you. Once we are online as ourselves, connected to each other and our other friends, then you can have the evolution of what becomes the social web.

The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.

Facebook is about seeing what your friend is doing. Twitter, you follow different people. Flipboard is about passions and interests and topics, and so it's the same social web that all of these products are letting you look at, but Flipboard is coming at it from a more topical point of view.

The rise of the social web promised a new era of personalization for globe-trotting. But like many things born online, as popularity of the new tools increased, efficiency and usefulness began to decrease.

Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web.

Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce.

If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.