Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.
I want word of mouth to be our biggest voice.
Hollywood can buy a lot of pieces of the puzzle, but the great thing is they can never buy word of mouth.
Word of mouth is way more important than millions of dollars spent marketing.
Word of mouth works now, much more than ever. @-reply every single person.
I think the big thing about Groupon is just people had never seen anything grow quite so fast.
Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.
Angry Birds is one of the fastest-growing online products I've seen, growing even faster than Skype, and the company has done a brilliant job of extending it across different platforms and merchandise.
Word of mouth is very powerful.
Word of mouth is the best medium of all.
The translation of social media buzz does not really happen. Films do well through word of mouth.
I came up with Hotmail's viral marketing idea.
Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.
