Having the best product means nothing if the people won't buy it.
Consumers cannot enjoy the prices and variety we farmers produce without embracing the technologies we use.
The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.
If people are willing to buy it and listen to it and they like it and enjoy it, then it's viable.
You know you've built a product that can hit the mainstream when your wife, your father, and your mother-in-law can get involved.
We've learned that you can't just put your promos up in a digital environment and expect the consumer will accept that as shortform content. It needs to have a unique point of view and style and execution that is tailored to that platform.
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.
The electric car, it's not the government saying, 'Oh, we must have electric cars.' The market was ready for that. People were ready for that, so, we have electric cars.
We're pushing the limits of what a game is, and they think I'm beyond this limit. There will always be purists, but we've never got that push-back from businesses or consumers. Game dynamics are too powerful to leave bottled up in games.
