John Collison Quotes

Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

We're not in the business of shaping consumer demand. We respond to it.

The state of the economy is not the issue when it comes to growing a business. The relevant questions are always: 'What business are you in? Furthermore, is it adapting to the times?'

I think the only way to maintain profitability is to meet the needs of the customers.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

It's all about producing products people want.

My dad built his business by providing products he figured the customers would want.

Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want.

Business has only two basic functions - marketing and innovation.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Google worries - and rightly so - about how hard it is for a big company to come up with the next hot thing.

My desire to participate in the business is not to make more crap.

Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

When I arrived, I didn't understand London customers perfectly, but we've developed the right style with the right price, and step by step, I'm in harmony with London.

I just want to make things that people want to buy. I have no confusion about this.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

We are going to continue to run a business, and we are going to continue to meet the supply and demand that's out there.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.