Innovative Marketing Quotes

I consider myself lucky that Sonu Nigam, Bikram Ghosh and Taufiq Quereshi came forward to create an original soundtrack to promote my book, something that hasn't been tried here before!

The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

The advertising world had space men in it before spacemen existed.

One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.

I saw a sign on the side of the road in Tennessee once that said 'dirt for sale'... what a great country we live in. DIRT for sale. How would you like to get inside that guy's mind and look around for a hour? That guy sees opportunity at every glance, doesn't he?

My experience is in merging extraordinary creative content with innovative global commerce.

Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.

I wouldn't go to pro wrestling. It's not really my thing. I'm a fan, but I think every sport could take some notes from the WWE - how they've progressed and stayed relevant for such a long period of time.

Hard Day's Night was one of those great films that will never happen again to anyone in their lifetime. UA were in profit before we'd even finished shooting - The advance sales on the album - the film was out before the album was out was more than it cost UA to make the film.

It's difficult to keep anything fresh for an audience these days. With technology being what it is people seem to know everything there is to know about a film before you've even made it.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

You can now buy a pack of beer containing 99 cans. A 99-can pack of beer. Who says America has lost its competitive edge?

Some enterprising youth should go from door to door on Christmas morning peddling batteries.

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.

Try novelties for salesman's bait, For novelty wins everyone.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

I think the big thing about Groupon is just people had never seen anything grow quite so fast.

I'm not good at selling laptops. I'm good at selling ideas.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt.

Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

How can we grow the game? It's a conversation in every sport, how do you tap into the millennials? Golf is no different.