Ralph Lauren Quotes

We think of Starbucks not as a coffee company but a media company.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

When I look at a Ralph Lauren store, it is not a store: it's an experience.

At HSN, the experience we create are a significant point of differentiation.

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

I always thought we were selling dreams, not clothes

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.

My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

The women that wear my clothes would want a pink BlackBerry in their handbag.

The kind of contact that they make with the customer is what brings them back to shop. The experience, the feeling that you have in the store is what makes the difference.

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer.

Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

Build a lifestyle around your brand, and the audience will follow.

Debenhams has a strong track record for developing exclusive designer brands.

I'm such a brand nerd.