Lifestyle Branding Quotes

Build a lifestyle around your brand, and the audience will follow.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

I'm not a rapper; I'm an artist. And I'm more than an artist. I'm a brand.

I feel like I have way more resources, way more experience. I'm better. But my fans romanticize the earlier stuff, and I don't think it's just like a nostalgia thing of "He's not as good" - I think it's because that earlier stuff was aggressively marketed as a lifestyle to them.

There's a lot of artists out there who are pretty big but don't write their songs, they just have a lifestyle brand. These are all things that I think are a great enemy to music.

In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.

I always thought we were selling dreams, not clothes

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

StyleHaul will allow me more opportunities to express my point of view in the lifestyle and fashion space.

To me, being in fashion is about your work, not about facilitating a lifestyle.

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

I hope my music sets up the platform for me to be able to do lots of things - to have a cowboy-boot line, maybe, or do a perfume or makeup deal.

I don't see myself as a pure fashion designer sending dress after dress down the runway but about wanting those watching my shows to aspire to a certain lifestyle.