David Ogilvy Quotes

Nobody has ever built a brand by imitating somebody else's advertising.

Advertisers also know that humor can help bond us to their product.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

I was the first advertising person who people could identify with.

When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

Advertising works most effectively when it's in line with what people are already trying to do.

Try novelties for salesman's bait, For novelty wins everyone.

Looking back six years ago when I had just come from 'The Office' to 'The Mindy Project' and what I was trying to say back then. I feel like we don't revisit our younger idealistic selves, you just get in this pattern of churning these episodes out. Now I was like, "Let's try and get in my mind back then," because my life personally has changed so much, too. I just thought, "What was I trying to say? And now can I make it look like it was all part of one larger story."

The fact is, that what de Sade was trying to bring to the surface of the conscious mind was precisely the thing that revolted that mind . . . From the very first he set before the consciousness things which it could not tolerate.

The sound of birds stops the noise in my mind.

You can never make yourself believe that you're loveable, however hard you try, because when the chips are down what you really believe rises to the surface of the mind to replace what you want to believe.

The beauty of the living world I was trying to save has always been uppermost in my mind - that, and anger at the senseless, brutish things that were being done. . . . Now I can believe I have at least helped a little.

The mind goes on working no matter how we try to hold it back.

Creative fantasy, because it is mainly trying to do something else ... may open your hoard and let all the locked things fly away like cage-birds.

We're just trying to find happiness in the bodies and minds we were given, like everyone else.

Let us keep courage and try to be patient and gentle. And let us not mind being eccentric, and make distinction between good and evil.

For my mind, I try to reduce stress by finding quiet time and meditating.

Your mind will always try to complete what it pictures, so always picture success no matter haw badly things are going at the moment.

Take a good look around and you'll find people trying to mess with your mind.