Graham Joyce Quotes

Advertisers also know that humor can help bond us to their product.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Promise, large promise, is the soul of an advertisement.

Advertising is the 'wonder' in Wonder Bread.

There is no such thing as a permanent advertising success.

When I was in advertising we used to pull them in with naked women. Now I do it with swastikas and uniforms.

Advertising is an environmental striptease for a world of abundance.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Mass demand has been created almost entirely through the development of advertising.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Too many ads that try not to go over the reader's head end up beneath his notice.

It's a visual world and people respond to visuals.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

If you really think about it, when watching television, you have product placement all the time.

The more informative your advertising, the more persuasive it will be.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.