inclusive marketing Quotes

When I go in to see people - and I sell an occasional ad now - I never say, 'Help me because I am black' or 'Help me because I am a minority.' I always talk about what we can do for them.

I think any message behind a lifestyle brand should embrace everyone.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

We at Hoods Up aren't just about celebrities. I am a huge fan of a lot of artists and actors, although I don't feel it is necessary to put it on them to help sell the brand. It would an honor if anyone were to wear it, celebrity or not.

Victoria's Secret should highlight real women that actually purchase their clothing. I would love for them to start featuring more real bodies and diverse women. Victoria's Secret has the ability to tell people, 'It's okay,' when they wake up in the morning. They have the ability to change lives.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

As a person in the industry, as well as a makeup lover, a lot of times we see brands pressured to do things because of the status quo instead of being genuine and wanting to create and be inclusive. I wouldn't throw the name universal onto my color corrector if it wasn't really that.

I don't know any lingerie brands that really embrace transgender women at all, to be honest.

We need to uptick our image with everyone, including one-armed midgets.

A brand is only going to want to be more inclusive if they feel like it's going to be good for business as well as making the consumer feel good - so we have to encourage people to do that. Consumers have to stand up and say, 'I have power: my pound or dollar is how I vote.'

I was aware that there weren't many make up brands that catered for women for extra pale skin so I feel proud that I've been the person to do it.

CoverGirl putting my face on such an international scale did make a huge leap forward for men in makeup and for boys in beauty and for anybody wanting to express themselves.

There are brands out there, plus-size brands, that all they want to do is sell their clothes and be done.

No one wants to sell to just 12% of the population for the entire length of their careers. It creates a difficult and less-profitable environment. But Hollywood has lived with that limiting mantra, and only a few black stars have managed to break through.

Every child deserves to see themselves in stories they can enjoy, but it isn't the place of white people to decide how and why those stories are created and marketed.

I think that there is clearly an understanding that the women's market is an important market. It's still often perceived as separate when it's not.

For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.

It's such an old-fashioned attitude to make people feel like they're not good enough for your clothes. That's so negative and so old-fashioned and wrong.

I have to be able to pull you in. How can I diversify my audiences? What role do I have to play to be part of that shift? I have to take that seriously.