Richard Hayne Quotes

When companies try to guess what consumers want, they essentially make the choice for consumers.

I love market research because you really have an idea of what your consumers are looking for.

I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.

In terms of target audience, who cares what a middle-aged guy like me wants; most mainstream are not catering to me at all.

Not every brand is for everybody.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

I believe there are segments in the Indian market that Skoda will not enter.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

Consumer habits are key to understanding how to launch a product.

I don't believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

There's an audience for everything.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

Never, never try to scope the market.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.

The general market wants what I do.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.

We're not in the business of shaping consumer demand. We respond to it.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

Everybody thinks that they're going to time the market, they're going to sharpshoot the market, and buy right at the bottom. The truth of the matter is that nobody is good at it.

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

We need to be in front of consumer trends and translate those trends into insights and foresights.