Zong Qinghou Quotes

In terms of target audience, who cares what a middle-aged guy like me wants; most mainstream are not catering to me at all.

Everyone knows how hard it can be to market to millennials.

Traditional market researchers are cold and calculating and scientific.

The generation who will watch 'Not Safe For Work', my generation, don't care who plays a part.

It is impossible to know what people will like. No market research, formulas will help, it's best to stop guessing.

I love market research because you really have an idea of what your consumers are looking for.

We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.

I'm always made a little uncomfortable by studies that assert that Millennials are the most narcissistic generation in history. To me, being young has always meant being self-absorbed; in many ways, that's what youth is for.

Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at all.

When companies try to guess what consumers want, they essentially make the choice for consumers.

If boomers were always looking to shock, millennials are eager to share.

So many people in their 20s and 30s, on Twitter, say 'Please write something for us,' so I have to listen to them, they're my audience.

Advertising generally works to reinforce consumer trends rather than to initiate them.

There are lots of things about me that aren't like the rest of my friends. But I try to learn as much about millennials as I can so I can stay afloat among them.

Marketing is not a nice word, but the world is about marketing now.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

Brands mean different things for different generations.

The Gen X generation never got past 'Reality Bites,' apparently, and my generation, the Gen Yers... Facebook? Maybe a conservative revolution?

It's easy to look at kids sitting around a campfire looking at their phones and to think, 'What a shame.' But I think they're going to be more advanced in terms of communication than my generation.

The millennial generation is very vocal.

The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

For being the largest generation in American history, the Millennial generation inspires a ridiculous degree of overgeneralization.

I didn't even think demographics until I got to ABC. They were the first to go for 18-to-49. But, at CBS, it was just, 'Let's get 'em in the tent.'

We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.