Sheena Iyengar Quotes

I can DO ANYTHING I want, but I can't DO EVERYTHING I want.

People doing the kind of sound research that I'm interested in still have a difficult time.

There's always, always a choice. My options might really, truly suck, but that doesn't mean there isn't a choice.

Living is nothing more or less than doing one thing instead of another.

When you choose one way out of many, all the ways you don't take are snuffed out like candles, as if they'd never existed. At that moment all Will's choices existed at once. But to keep them all in existence meant doing nothing. He had to choose, after all.

There is no such thing as no choice. There is always a choice. The only question is whether it's a bearable one.

You have a "turn" every time you have an opportunity to choose. But most of us only see a tiny fraction of the choices we have.

I think there are perhaps two ways in which one can begin.

The individual always realizes only one of the possibilities in its development, which could always have taken a different turning whenever it has to make an important decision.

Saying 'yes' to one thing means saying 'no' to another. That's why decisions can be hard sometimes.

Everything we do in public policy prevents us from doing something else. To govern is to choose.

There are several paths one can take, but not every path is open to you.

Between two evils, choose neither; between two goods, choose both.

Every day brings new choices.

You can have it all, but not all at once.

Choice is a form of compromise, no? So why choose if you can have both?

When you make something you are always offering some choices and denying others.

You need only choose ... then keep choosing as many times as necessary. That is all you need do. And it is certainly something you can do. Then as you continue to choose, everything is yours.

The future is always changing. If we had no choices, there'd be no point in living.

In life one cannot eat his cake and have it, too; he must make his choice and then do the best he can to be content to go the way his judgment leads.

You can have anything in life you really want - but you can't have everything in life you really want. Decide.

All paths are present, always... and we can but choose among them.

We are always confronted with choice.

Every choice is limited. That's life.

As I get older, I think that things have been pre-determined for me, whether I liked it or wanted it, wished for it, whatever, way before in some way. And with others, you do have a choice that you can change. And that choice that you make is still part of this grand scheme.