Jimmy Iovine Quotes

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

If all the elements are in place, you should get 80 percent of what a song has to offer no matter how you hear it, whether on headphones or on the radio.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

I never got a stereo system until about 1969. It was only when I went to America in '68 and listened to FM radio; I really thought, 'Wow, there's something in this.'

Every time you choose a perfume, you are voting. And, of course, I hope you vote for me. Not only for my ego, but for my pocketbook. The more you buy, the more money I make.

STREET by 50 is all about giving our fans the finest music experience we possibly can. The response to the limited edition colors so far speaks for itself - the fans want the opportunity to match their headphones to their personal style, and we definitely want to make sure to give them what they want.

We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.

Fans will come if you have a good product.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Unless a product becomes outmoded, a great campaign will not wear itself out.

I hope there are some audiophiles still out there.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.

When companies try to guess what consumers want, they essentially make the choice for consumers.

The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

People don't like to be sold, but they love to buy.

People's interest is in the product, not in its authorship.

Basically, asking me what kind of music I like is like asking what kind of food I like: 'Anything that tastes good,' is the answer. I'm the kind of guy who spends three times as much on his speakers as he does on his television.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.