Renzo Rosso Quotes

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.

One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

My name has become a brand - it could be make-up, clothing, perfume.

I am always looking for ways to expand my brand.

People in the beauty community don't like copycats, so I think it's important to stay true to who you are and people will stay your customer.

Beats succeeded because, as music lovers, we knew oscilloscopes don't buy headphones - people do.

The guys who like chinos and cords never went away. They've always been there. They're remarkably loyal, just not remarkably vocal.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I don't necessarily have favorite brands.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

In marketing, the familiar is everything.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Make the customer the hero of your brand's story.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Content has always driven the business. Now it's no longer the queen to a king of distribution; it is the king, king, king, because the consumer has complete choice.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

I liked the shaver so much, I bought the company.

Since any reasonable person would choose a Mac over a PC, Apple's market share provides us with an accurate reading of the percentage of reasonable people in our society.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

Calvin Klein and Gloria Vanderbilt don't wear clothes with your name on it, so why should you wear their name?