Charles Duhigg Quotes

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

You can tell the ideals of a nation by its advertising.

You can tell the values of a nation by its advertisements

People internalise marketing.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

In marketing, the familiar is everything.

The modern girl is less concerned with everything being a brand name.

I don't think people buy technology products because of the personalities of the people behind them.

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Advertising reflects the mores of society, but it does not influence them.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

I don't endorse products, only actions and beliefs.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Everything is so aggressively marketed at every age: if you're not in Baby Gap, you're not cool. That's how everybody's grown up, so they don't even know it could be another way.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

I can't promote makeup on Instagram if I don't believe in the product.