Jimmy Iovine Quotes
I'm happy with studio infiltration, but I'm thrilled when I see 12- to 20-year olds walking down the street with Beats and not two-dollar earbuds.
Topics
Consumer Behavior, Consumerism, Anti-Consumerism
Youth Culture
Fashion Statement
Beats
Audio Quality
Brand Loyalty
Brand Preference
Earbuds
Music Accessibility
Music Appreciation
Music Consumption
Music Listening Habits
Music Preferences
Music Technology
Music Trends
Product Popularity
Studio Influence
marketing success
Citations
Iovine, Jimmy. Interview by Burt Helm. Inc., Dec. 2011, p. 54.
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James Iovine is an American entrepreneur, record executive, and media proprietor best known as the co-founder of Interscope Records. In 2006, Iovine and rapper-producer Dr. Dre founded Beats Electronics, which produces audio products and operated a now-defunct music streaming service. The company was purchased by Apple Inc. for $3 billion in May 2014.