Michael Bastian Quotes

Together, we created the STACKED brand and have really taken the product up two or three notches.

Most brands started from a strong base and kept a strong belief.

I do hope to increase what I do into a Brad Goreski brand.

You have to do what's best for the brand.

Great brands are meant to be great aggregators.

I am always looking for ways to expand my brand.

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I think I learned a lot about not buying into a lot of hype. I wanted to be a kind of faceless entity; I didn't want to be Dhani Harrison and the Muppets or something like that.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

My name has become a brand - it could be make-up, clothing, perfume.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.

I take my brand very seriously.

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.

You know what, every decision I make is in the best interest of my brand.

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.