Brand Vision Quotes

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

I think there are very few brands with a person's point of view behind them.

As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.

At a certain point, this is a brand. It's got to be bigger than me as one little person. We have a lane - and it's a good lane - and want to drive faster down that lane.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

I am big on not pushing anything that I wouldn't do or use. I understand my brand, vision, and the story I want to tell. I am not into taking short-cuts like tummy teas or waist trainers. I want my brand to be a lifestyle and very premium but, at the same time, relatable.

When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.