Karen Civil Quotes

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

To be seen to be human, provided you're doing your job at the same time, is definitely not a negative, not at all.

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

In designing a lifestyle brand, you have to know more than just designing clothes.

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.

I have always liked Taylor Swift - there is just something about her that is very genuine and sweet. She also has naturally curly hair like me, so that's cool.

You have to stay true to your heritage; that's what your brand is about.

If I'm saying a universal truth, but maybe it's something that people don't feel comfortable saying... It's a strange take, but at the same time, what you're hitting on is kind of right. You can relate. That's the heart of comedy. You have to have a point of view. You gotta commit. And the more you commit to it, sometimes the funnier it gets.

LazyTown' is not a TV property, but a lifestyle brand for children.

When we see a natural style, we are astonished and charmed; for we expected to see an author, and we find a person.

You have to be a mindful eater. There has to be intention in what you do in your life if you're going to be happy and authentic. Food isn't supposed to be entertainment in the way that your kids, your work, and your relationship are.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

I was an ordinary student at school and, at the same time, an actor. But I was not the popular kid, which helped me to play Peter Parker better.

A lot of my fans are young women that are my age. We're all going through the same problems at the same time, so I just tried to be really honest with that.

If you're trying too hard to be the girl next door, you're not going to be.

I want to show people that if you walk, if you eat the right things, if you don't have stuff done to your face - that's okay.

Truth be told, I would love to tell you that I work out every single day and I'm really into yoga and meditation, but it's just unrealistic. I truly could not keep up if I tried.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.

The thing that I'm trying to accomplish is to tell the stories and my feelings in ways that are relatable. But at the same time, I'm so tired of hearing the same old crap. Bring some freshness if you can.

From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.

What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.

I don't try to worry about sounding like anybody because I know I have my own tone, my own sound. It's just about being honest in a song and trying to relate myself or how to basically break it down as simple as possible for someone to try to understand it. Not being too deep, not being too shallow at the same time.

As I experience life, my music is gonna evolve. At the same time, I still do tell the stories from my world because there are unlimited stories and unlimited people from that place. I'll always represent them. As my life begins to change and I do different things, I still want to be able to tap in and relate to them.

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.

I just felt like Adidas was a brand that really fit me. Not only are they on the field, but off the field stuff.