Alain Dehaze Quotes

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

You have to do what's best for the brand.

We are now focused on the brand, not the channel.

I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.

Brands are about editing.

I take my brand very seriously.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.

Brands don't just care about views. Brands care about their brand first.

In the beginning it was just about the business - now it's about the brand.

When you're too concerned about branding, you're restricting yourself.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Mastering the paradox of star brands is very difficult and rare - fortunately.

Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.

I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.

Great brands are meant to be great aggregators.

Channel brand is so key.

My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.

I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.

You can't back-engineer a brand.

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

One of my mentors schooled me on branding before it was a cliche term in the game.