Experiential Marketing Quotes

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.

Money is flowing out of traditional advertising into experiential, social, and sports.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

We live in an experience-hungry society with advanced event technology and broad social reach at our fingertips. These external factors offers an ideal environment for organizers to create a connection with a broader set of people and maximize each interaction with their audience.

You always have to know what business you are in. Everybody thought we were in the basketball business. It's an NBA-team; we are not in the basketball business. We are in the business of creating experiences and memories.

When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.

If 'Spectator Business' works, we will continue this brand extension strategy and look at everything from 'Spectator Arts' to 'Spectator Style and Travel' or 'Spectator Connoisseur.'

I had this thesis that we had entered the experience economy. People were getting married later and starting to value experiences like travel over owning things.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Beautycon has done an incredible job growing and evolving their business into a major player not only in the experiential marketplace, but also the digital content and ecommerce businesses.