Alfred Amoroso Quotes

Plan the sale when you plan the ad.

Advertising in the past has been predicated on a mass market and a captive audience.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

If you can afford to advertise, you don't need to.

I'm not a big fan of the high-altitude approach of mega TV ads.

Driving up the value of the advertising is a big commitment for Microsoft.

Ninety-nine percent of advertising doesn't sell much of anything.

The time has come when advertising in some hands has reached the status of a science.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

There is no such thing as a permanent advertising success.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

People don't understand the logistics of advertising.

No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

Evolve is an amazing promotion.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

I know the 4Ps (Planning, Priority, Perspective and Patience), and I believe that this knowledge sets me apart from others, as I know exactly how to promote a song, where to promote it. And basically, how much money should be spent in doing all that.

A good ad which is not run never produces sales.

In good times, people want to advertise; in bad times, they have to.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.