I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.
If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts
I think 'Party Down' found its audience primarily on Netflix and stuff like that, and primarily after it had been cancelled.
It's hard to sell merchandise off YouTube.
Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.
I had been writing songs for other people for a while, and I made a demo and I put it on my Myspace, which Perez Hilton found and blogged about on his site.
The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.
Word of mouth is way more important than millions of dollars spent marketing.
I want word of mouth to be our biggest voice.
I can't wait to bring #LizaOnDemand to my YouTube audience and hopefully a new audience, too.
I definitely feel like my blog is going edgy to broad and boring.
It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.
Since I am an avid singer and a lot of my fans want to hear me sing, I thought it will be really nice to sing my songs online so that more people could watch me, and I thought digital is the best way to connect with everyone.
The best part of owning a blog is the fact that you are in control. You can write about anything you want to write about. You can decide how your blog looks. You can decide who to target. You can decide how to monetize the blog. You have full control!
I travel around the world constantly promoting my projects and endorsing products. Yes, I do get paid to go to parties; in fact, I'm the person who started the whole trend of paid appearances. But when you see me at a party, I'm always working or promoting something.
When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.
With 'Bangarang,' I didn't make any announcement, no campaign. I just put it on my Facebook and some other places. That's how I've done everything with my previous records. I've always kept it organic.
There are very few good ways to get publicity for a dictionary.
Our growth relies solely on our users suggesting to their friends to download and use Telegram.
I'm terrible at posting regularly; I don't deserve the blog success!
My main goal was to be a cinematographer. I was making short films, and the plan was to keep uploading them on Twitter and build a fanbase there. One day, I just started making music for fun. When I made 'Dat $tick,' it blew up, and I saw the potential in that.
When it comes time to where the new album gets closer, I start singing the song a cappella; I'll preview it on my Snapchat and get creative with it - just kind of bringing everybody into more than just listening to the record on album.
Everyone can benefit from seeing smart marketing.
'Sleepless' was the first thing that came out and really gained a lot of traction online.
