Adam Mansbach Quotes

Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.

A publisher - and I write as one - does far more than print and sell a book. It selects, nurtures, positions and promotes the writer's work.

Whether you work with a small or corporate press, the important thing is to have realistic expectations in terms of sales, promotion, and the work you have to do as an author promoting your novel.

No, my publisher has always done the marketing.

Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

Readers are always surprised to learn that authors have little or no input regarding the cover art for their books.

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

No one really knows the value of book tours. Whether or not they're good ideas, or if they improve book sales. I happen to think the author is the last person you'd want to talk to about a book. They hate it by that point; they've already moved on to a new lover. Besides, the author never knows what the book is about anyway.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

I lived through a classic publishing story. My editor was fired a month before the book came out. The editor who took it over already had a full plate. It was never advertised. We didn't get reviewed in any major outlets.

There's a lot more to publishing a book than writing it and slapping a cover on it.

People think writing is a very distinguished, cerebral thing, where all you do is write. It doesn't work that way. People have to see online promotions, see piles of your book in stores, and you have to make sure the guy recommends it!

I have a strong say in how my books are marketed, and the covers - I am very firm that I don't want pink and fluffy, or stick figures sitting drinking cocktails. That's simply not appealing to me.

Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.

Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing.

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

My editor picked out the name she wanted. I was either going to be Kim Harrison or Lisa Harrison, because she wanted me shelved right next to Hamilton.

I am an author, and like many in my profession, I am also a traveling salesman, going all over in an attempt to persuade people to spend twenty-five dollars on a hardcover book by me.

I am hoping to work with writers publishing books for first time, since I of course remember what that experience is like. It's all a bit of a mystery for new authors who don't know what to expect.

In my ideal world, my next novel would have a first printing of, say, 2,500 hardcovers for reviewers, libraries, collectors, and autograph hounds. The publisher could print more copies if they get low. And simultaneously, or six weeks later, the book would be available in paperback.

There's nothing definite yet. Of course, any time you have a book, there's going to be book signings and stuff. We'll do bookstores that handle both audio and video. And some of the stores want to have the CDs available at the same time. So that part looks real good.