Book Advertising Quotes

If I'm on the road for Random House, I'm presenting a book with the hope people will buy it.

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Publishers should use the paperback side to leverage the ebook side.

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.

I think it's a fallacy to say that a good book sells itself. It doesn't happen. I'm a voracious reader and I can give you a long list of books which should have been best sellers but they aren't. How can you buy a book if you haven't heard of it?

Publicity doesn't work for books. It really doesn't. All it does is get your name in front of a reader who might then glance at your book. Or not.

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

With the big publishers, they publish 50 books and promote five.

A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.

Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing.

I know how to sell books.

Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.

Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you.

Selling books is hard to engineer.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

I believe if you've written a book, you have to stand up and say, 'Guys, buy the book.'

Books marketing has moved from the review culture to a preview culture.

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

Not surprisingly, the chief way self-published authors get the word out about their books is through the Internet.

A book's title is vital.

I know a bit about selling books, and you need a good title - a catchy concoction with a little Cajun spice, something that will make folks stop in the aisles, turn away from the Grisham novels and the latest crazy diet fad, and pick up your masterpiece.

I'm not allowed to buy advertising for my book '50 Things Liberals Love to Hate' on Facebook because, according to their representative, they have received complaints about the word 'hate' in my book title.

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.