Amish Tripathi Quotes

Publicity doesn't work for books. It really doesn't. All it does is get your name in front of a reader who might then glance at your book. Or not.

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

If I'm on the road for Random House, I'm presenting a book with the hope people will buy it.

Actually, I love trying to figure out why certain books become hits while others, which may be just as good, have trouble finding an audience.

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

No one really knows the value of book tours. Whether or not they're good ideas, or if they improve book sales. I happen to think the author is the last person you'd want to talk to about a book. They hate it by that point; they've already moved on to a new lover. Besides, the author never knows what the book is about anyway.

A book's title is vital.

To move up to hardcover is a way of getting more attention for my books. It means a lot to me: It means my books are legitimate.

Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing.

Each new book that comes out kind of pulls up the old ones a little bit.

Writers aren't in competition with one another. It isn't a zero sum game. If you have a good book, a good cover, a good product description, and a low price, you can sell well.

With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

If no one knows your book is out there, no one will think about buying it. It's as simple as that.

With the big publishers, they publish 50 books and promote five.

No, my publisher has always done the marketing.

There's a lot more to publishing a book than writing it and slapping a cover on it.

As for indie writers, a lot of them don't realize that they're in the hurry-up-and-wait business, not the wait-and-hurry-up business. They work really, really, really hard at goosing the first-month sales, and then getting disappointed when those sales either go down or never happen in the first place.

There's so much published by so many different publishers. Most of the time, I don't have to confront that, but walking into a conference center filled with books - and people buying them or not buying them, being interested or not interested in them - that's just overwhelming to me now.