Ruth Glick Quotes

The future of advertising is the Internet.

I find it hard to think of myself as selling books. I don't even have a Web site. I want to sit and write, not sell.

Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.

I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.

Standing out as a writer today requires more than a bright idea and limpid prose. Authors need to become businesspeople as well.

The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.

Obviously it makes a difference if an author has a public online profile of some sort, even just down to the level of having a moderately popular blog. Most books sell 5, 10, or 15 thousand copies. Most are midlist books. With those people, even a modest online presence can make a difference in sales.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

I write my own blog every day. I do the Twitter every day and the Facebook. Without a gap. I do everything myself: I load my own photographs; I sometimes take my own videos and post them.

There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.

Visibility is one of the most difficult parts of the self-publishing equation. No matter how great your book is, it is fighting against a tidal wave of cheap ebooks on Amazon.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

It's hard for a newbie author to get noticed.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

Marketing has taken such a complete shift, thanks to the internet.

Blogging can generate a great deal of traffic to your online business.

I do social media largely for work because I want to be a part of different activities. In India, that's how you make money, so I do it as my job.

I have never done television, essentially, so the Internet has made me and opened avenues for me.

If you don't optimize for the consumer on the Internet, you're dead.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

One of the best and often overlooked traffic sources online is LinkedIn.