Dave Morris Quotes

The more content you share, the more opportunity people have to see it and engage with it.

Viral videos aren't just about being funny. They're about identity creation.

Not surprisingly, the chief way self-published authors get the word out about their books is through the Internet.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

Start writing the things that you are reading or that you want to be published doing.

In my first 15 or 20 years of authorship, I was almost never asked to give a speech or an interview. The written work was supposed to speak for itself, and to sell itself, sometimes even without the author's photograph on the back flap.

There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.

Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

Believe it or not, I want to keep growing my audience.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity - all of which are key attributes employers look for in job candidates.

I find it hard to think of myself as selling books. I don't even have a Web site. I want to sit and write, not sell.

Corporate communications will become a high-tech art, just as political communication is for Obama.

We are busy planning the launch of the channel. I am busy planning all kinds of events that go on the channel without me. I have started producing a sound for the channel.

I am not a total, complete nitwit when it comes to selling books. I promise you there will be unexpected things. Some of them I don't know yet. She's writing it all herself.

Twitter, just every once in a while I put something out there basically to promote whatever I'm doing, but I don't see any of that as representing me or who I am or being a brand.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

You have to be dope; you have to find an audience and reach that audience with your identity and your message.

I spend a lot of time on Facebook and Twitter writing all day long because I feel it's my job to entertain people.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

A writers' ring is where a group of four or five authors agree to promote each other's work on their own websites and via their social media outlets such as Facebook and Twitter.

Your worst enemy as a writer - especially one working online a lot of the time - is obscurity.

Developing a following and maintaining that is so much free labor - just for the love of it.

Visibility is one of the most difficult parts of the self-publishing equation. No matter how great your book is, it is fighting against a tidal wave of cheap ebooks on Amazon.