James Wan Quotes

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

Content marketing is the only marketing left

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.

The future of advertising is the Internet.

The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.

Not surprisingly, the chief way self-published authors get the word out about their books is through the Internet.

Our focus is to continue to pioneer branded entertainment online and consider opportunities as they come. We're smart enough to know that we can't bite the hand that feeds us and neglect our Internet presence.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

If you can build a Facebook page and channel the audience to your website, you can generate revenue via PPC advertisement networks like Google Adwords, Taboola, Yahoo! Bing Network, AdRoll, 7Search, etc.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

Don't underestimate the power of the Web.

Content Marketing is all the Marketing that's left.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

For business, our internet love affair was a gift from the gods.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.

The Internet is the Viagra of big business.

We all know how the Internet has changed the lives of consumers: it's changed how we communicate, how we shop, how we meet people. It's changed things for businesses too.

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.