Marketing Evolution Quotes

I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.

The term 'niche' is no longer pejorative.

Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.

In the '80s, the brand-endorsement market was quite nascent.

When I was a kid going into the movies, you weren't force-fed information everywhere you looked about what the movie was going to be.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

The product of stickers will be around for a long time, but how it gets to the consumer will change.

Marketing has taken such a complete shift, thanks to the internet.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Content Marketing is all the Marketing that's left.

We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.

We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.

Content marketing is the only marketing left

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Today's merger makers are not ad people; they're building communications companies.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

The conventional way of selling products out of the catalogue no longer works; the relationship needs to become more sticky.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.

My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

Books marketing has moved from the review culture to a preview culture.