Richard Edelman Quotes

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

Today's merger makers are not ad people; they're building communications companies.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

We are in the throes of a transition where every publication has to think of their digital strategy.

There is no rivalry between Google and traditional advertising.

Advertising at its worst will be killed by the Internet. And rightly so.

There's much more money being brought into the advertising and communications business than in the music industry.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

Advertising has always been something I kind of understood.

On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

I think video advertising is a hugely compelling medium.

I am responsible for creating and overseeing the future products that make up Google Advertising.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

The Internet provides the campaign with an unbiased filter to get its information out.

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

It's hard to tell what is even mainstream anymore because there's so many platforms now. And they're all topics of conversation.

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.

The advertising industry needs to keep evolving.