Marketing Impact Quotes

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

Everyone hated the title 'The Full Monty' until they saw the film did really well and then loved the title.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

People think bigger movies are bad, and that's just not true - there's bad big films, and there's bad little ones. The bad big ones have to make their money back, so they'll push them down your throat, but the little ones just disappear if they're bad.

A big blockbuster like 'Kick' expands the audience for my films and makes it easier to promote them.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

If you're making commercials which sell products which are unhealthy or which are unnecessary, I think that you are part of a system.

When they put out the sales brochure when we eventually went to series, they carefully rounded Spock's ears and made him look human so he wouldn't scare off potential advertisers.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

When I was doing my research for 'Branded,' I'd meet groups of teenagers and preteenagers or tweens, and they would laugh at a magazine spread in a women's magazine or teen girl magazine and say, 'I'd never buy this outfit. I know these girls are starving themselves.' But they probably would go out and buy the thing eventually.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

The bottom line is 2018 should finally be the year where we see the early stages of broad-based commercial space tourism appear. Demand will certainly be driven by the early successes or failures of those missions, the marketing of those missions, as well as the propensity for tourists to become repeat flyers.

I grew up going to the store, seeing the products [of L'Oréal ], seeing the commercials and the ambassadors. I never in a million years thought I'd be associated with them.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

A brand can have huge hype but still only be a tiny business.