Richard Hayne Quotes

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

My focus has always been on connecting with consumers in a meaningful way.

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

The most dangerous thing for a branded product is low interest.

Repetition makes reputation and reputation makes customers.

The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.

Most brands want to see their products used in creative ways.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

My name has become a brand - it could be make-up, clothing, perfume.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

It's always about mindshare, not market share.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

I am always looking for ways to expand my brand.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

If our employees are wearing the Uber sweatshirt to the grocery store, that would make me feel great.

When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball.