JON FAVREAU

I like happy endings in movies. I think life has a happy ending. When it's all said and done, it's all something worthwhile, and I want my movies to reflect that. There are enough things to be sad about. When you pop in a movie, let the message be one that's one of hope.

Hopefully we'll figure out how to get 'Iron Man 2' going, and I'll be involved with that. You have got to outdo what you did before. So, if the last one took two years, we would need at least that to do what we are talking about or, at least, thinking about.

Online theft has changed the business model of filmmaking because the DVD market is very soft. So, more ambitious, compelling, character-driven narrative of a certain budget level isn't really a viable business model in the eyes of the studios right now.

Unfortunately, we are not painters and authors, where we can do something in isolation. We require a lot of money to create what we create. It's almost like being an architect: You can't be an architect and build whatever buildings you want to.

I think that anything that leads to creativity and good work is good.

There is nothing as fun as making a cultural splash with a movie. Sometimes the splash happens, like with 'Swingers,' where it sort of slowly ripples out, yet everybody could quote it. Or it could be something like 'Elf,' where you just make a big splash right off the bat when the movie comes out.

What's fun about chefs is that they're big guys, often, and they might not look like the most athletic people, but they're very powerful people, and they have tremendous stamina... It takes a toll on their body, too.

People look at Marvel movies as epic in scope, but if you look back at the comics, you realise that Marvel heroes were often a reaction to the square-jawed DC characters like Superman, who were flawless and beyond reproach.

I've always been fascinated by chefs and the worlds of chefs - what they do is incredibly cinematic.

You have an hour and a half or two hours - maybe two and a half hours - in a movie, and it has to be a self-contained three-act structure. It's like a rock and roll song. Certain things have to happen for it to be a toe-tapper and get people excited, leaving the theater.

I think what's fun about the Western genre is the character arcs are very strong and, arguably, more interesting and exciting than the action that is metaphorically representational of those arcs.

There's a nostalgic aspect to the 'Iron Man' franchise for me.

Especially in the food business, critics take very seriously how much power they have. They can shut a restaurant down.

At the end of the day, it seems like there's a critic archetype for food movies, like with 'Ratatouille' or anything. You know, if you were doing a puppet show about chefs, one puppet would be the chef, one would be the critic.

I think the bigger the movie is, the harder it is to maintain the idea of an auteur. You're servicing something beyond just your own vision. Whenever there's a lot of money on the line, it is your responsibility to make sure that you're doing your best to have people not lose their money and to actually win by betting on it.

For something to be profitable doesn't necessarily mean it's the best thing in the world for the director. You judge a movie by different standards - I've worked on comedies, and now I've worked on superhero movies, and the reviews are almost parenthetical in both of those genres.

'Made' is about opening your heart to people who deserve your love and not trying to turn other people into something that they're not: not trying to save people who don't want to be saved. If you go down that dark path, you're not going to end up doing any good.

Half the people think I write Obama's speeches; the other half think I'm on 'Entourage.' So I'm at the level of fame where people kind of know who I am, but they confuse me with other people.

I was the worst extra, I was 'that' guy. I was the guy on the phone trying to get the Oscar for best extra - for best background performance.

Everybody loves a hit. There is nothing as fun as making a cultural splash with a movie.

When you're going for a big studio comedy, the joke tally better be pretty high, and you better have some big comedy set pieces. That was one of the issues when I was trying to get 'Swingers' made for the first time, which is that there weren't any broad comedy set pieces.

The title's 'Cowboys & Aliens,' so you can get away with a lot if you chose to. You could make it the union of Cowboys Movies and Alien Movies and done whatever was convenient at any given moment. I think that's what most people would do, especially if you went broader and more comedic. Do whatever's the most fun in the moment.

I don't have a lot of patience for movies that aren't cleanly told.

I know that when I watch TV, I want to be transformed and transported, not just by the characters that I grow to love over the hours and seasons of watching but also the world that it plants me into.

I think what is nice about 'Elf,' and why it doesn't play as one long sketch, is that the character actually grows up during the course of the film. It's not just a character that you can keep checking in on and keep doing sketches about. It's a story. I'm pretty proud of how we told it.