Virginia Postrel Quotes

Just as you can identify eras of fashion by glancing at a piece of vintage clothing, logos create and follow trends over time.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

Style is the perfection of a point of view.

Everyone wants to be a designer.

Image plays a huge part in my music and in my lifestyle.

I'm getting my respect as a video director. The fashion industry respects me and knows who I am.

The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make that list. That would be the dream scenario.

I think you can say anybody uses anything as a gimmick. Is Adele's not having gimmicks her gimmick? It's hard to say, isn't it? Really, I think that everybody has something that people like or that's great about them.

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

The shiny red color of the soles has no function other than to identify to the public that they are mine. I selected the color because it is engaging, flirtatious, memorable, and the color of passion.

It can't be stressed enough that in order to produce great graphics, you have to have a good product and a good client capable of making decisions.

I didn't think that personal style had much value in graphic design.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

The importance of logo into today's fashion is un! be! Lievable!

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

I want to show my personality through my designs and stay pretty anonymous outside the industry.

The risk of any great luxury brand that has its history in the past is that it can get dusty.

We will make La Perla a great international brand for beauty and feminine luxury.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Advertising is the 'wonder' in Wonder Bread.

Style is the substance of the subject called unceasingly to the surface.