Advertising Budgets Quotes

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

In America, there's a very long tradition of a comic strip that comes in newspapers, which is not true all over the world. To sell papers, they put color comics in. It's worked, up until now. Now these papers can't afford it. They always had minuscule ad budgets, and now the things which people probably read these papers for are gone.

The market for local advertising is in the billions.

In good times, people want to advertise; in bad times, they have to.

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.

I've got a publicist at Houghton Mifflin Harcourt who's been working little miracles for me, but it's true the budgets aren't what they once were in terms of advertisement and book tours.

All media owners want to attract advertising revenue. Google is no different.

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.