Campbell Brown Quotes

It's always about bringing in the numbers, the viewership. That's what gets you the money.

I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.

The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.

I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

The truth is, we have this idea that late night is about creativity and being cool, but that's not our job. Our job is to get as many people watching the commercials in between our show. That's the reality of it.

I pay a lot of attention to box office because I understand it. TV ratings? I don't know how to interpret them, since I'm new to TV, so I'm just going to wait for somebody to tell me.

We want eyeballs on the screen.

We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.

More traffic means more advertising dollars.

We're just dealing with the kind of warp and woof of television ratings.

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

I think 'Y&R's future is contingent upon the ratings. Obviously, none of the soaps are kept alive for the sake of loyalty. It's all about ratings. It's show business. Period.

I never, ever pay attention to the ratings. I stopped paying attention to the ratings somewhere around season two or three of 'Grey's.' It's something I have no control over, so I don't even pay attention.

I can't create magic, where all my serials will have the highest ratings.

I know enough to know every time a cable show beats a broadcast show... you've attracted people outside the scope of what you normally reach.

Surely, AP or the coaches are all aware everybody has agendas. Anybody who's on TV has one. You know, that's viewership and ratings and those kinds of things.

You have to realize WWE's contract. They're not getting paid from advertising money. USA makes that money. WWE gets paid by USA, they get paid a lot of money, and the money increases every year. Ratings aren't the most important thing to them.

What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.

The only way to stop the erosion in network television is to come up with shows that are very popular.

I wondered if Olympus had gone to a commercial break, or if our ratings had been any good.

They don't have a lot of appointment viewing. What television depends on, one thing 'Larry King Live' was - whether you liked it, didn't like it - it was appointment viewing.

TV is a level playing field, and you're competing for eyeballs.