Media Metrics Quotes

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all times what you're watching.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

The good news is people are watching more video than ever before; they're just watching in places that often aren't rated and aren't monetized.

I know enough to know every time a cable show beats a broadcast show... you've attracted people outside the scope of what you normally reach.

It is a fact of broadcasting that you've got to get the big audiences for the channel that you're on.

Overnight ratings are dead. It's just not the way TV is sold any more.

I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

As the ratings go up, so does advertising revenue.

Don't watch Kroll Show if you don't have a Nielsen box. I honestly don't care. Feel free to DVR it and not watch it because that will somehow help my ratings maybe, but honestly I'm talking to the four of you with a Nielsen box. If you have a Nielsen box, like, who are you? Where do you live? How do I find you? You're a unicorn and I don't believe that you exist.

Netflix likes critical attention, and they like their analytics.

I pay a lot of attention to box office because I understand it. TV ratings? I don't know how to interpret them, since I'm new to TV, so I'm just going to wait for somebody to tell me.

We're just dealing with the kind of warp and woof of television ratings.