Kevin Smith Quotes

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

I'm always aware of who my core audiences are and I serve that niche.

But you can't really know your audiences so well.

Overnight ratings are dead. It's just not the way TV is sold any more.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

I write for a certain sphere of readers in the United States who on average watch seven and a half hours of multichannel television per day.

We're just dealing with the kind of warp and woof of television ratings.

I got to learn from the American audience. Hearing what it is they're not getting. These are audiences, 35 to 40, an older demographic that controls seven to 10 trillion dollars. And the producers and distributors have convinced themselves this group doesn't go to the movies.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

I pay a lot of attention to box office because I understand it. TV ratings? I don't know how to interpret them, since I'm new to TV, so I'm just going to wait for somebody to tell me.

I've always been really involved in figuring out who my audience is and how to reach them.

They don't have a lot of appointment viewing. What television depends on, one thing 'Larry King Live' was - whether you liked it, didn't like it - it was appointment viewing.

As the ratings go up, so does advertising revenue.

Advertisers like shows that viewers like to watch live.

TV always wants more people to be watching.

People got to understand, the fighters at the top are the fighters that are supposed to get paid because they're the guys that are bringing people in, bringing eyes to the TV, getting pay-per-views buys, and putting people in the seats. I mean, that's what it comes down to.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

Broadcasters and production companies often don't appreciate the complexities of viewing habits, but Gogglebox has highlighted how in-depth people go when watching TV.

You've got to do the research. You've got to understand the market place, know your competitors.

After my show and others like it began airing on TV, network executives started to see that there was a market for outrageous, over-the-top content.

TV creates good viewership because it generates interest by being entertaining.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

You can't think of a franchise from day one. It starts with the audience accepting the idea.