Nielsen Ratings Quotes

We'll never see national shows with 45 shares again.

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all times what you're watching.

Television used to be made much more in a vacuum; the only feedback the audience had for a long time was in a Nielsen number that would arrive sometime after the show had been broadcast. And now, people are just completely engaged on so many levels, and I think that you have to find a way as a show creator to follow your own compass.

A lot of people watch 'Community,' but DVR viewings only count if you watch within a certain time.

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

At root, vulgar just means popular on a mass scale. It is the semantic opposite of pretentious or snobby. It is humility with a comb-over. It is Nielsen ratings and Barnum's axiom and the real bottom line. It is big, big business.

Don't watch Kroll Show if you don't have a Nielsen box. I honestly don't care. Feel free to DVR it and not watch it because that will somehow help my ratings maybe, but honestly I'm talking to the four of you with a Nielsen box. If you have a Nielsen box, like, who are you? Where do you live? How do I find you? You're a unicorn and I don't believe that you exist.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

Right now the producers of 'Modern Family' have no idea how many people watch our show each week on all platforms, and nobody seems to want to tell us. If a disproportionate number of any show's viewers watch in alternative ways, then, under the current system, that show may not appear to be as strong as it actually is.