The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
I think people ought to realize that if you're doing investigative reporting, you're putting something on your newspaper or on your website that no one can get anywhere else, and theoretically at least, that should make people subscribe.
Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps.
One Ad is worth more to a paper than forty Editorials.
There are a lot of people who say we need to cut the amount of money that's spent in politics. I'm not sure that I agree. But I am sure that if you were talking about cutting the amount of money spent in politics, the media would have a strong interest in opposing you, because they make an enormous amount of money from political advertisements.
As the ratings go up, so does advertising revenue.
For a long time, television said, 'We won't cover cricket unless you pay us to cover it.' Then they said, 'OK, the next rights are sold for 55 million dollars. The next rights are sold for 612 million dollars.' So, it's a bit of a curve, that.
People care about our digital revenue, not our print revenue.
In order to have quality journalism you need to have a good income stream, and no Internet model has produced a way of generating income that would pay for good-quality investigative journalism.
Video for the Internet has become a testing ground for mediums that actually have revenue.
As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to rise for powerful sports. Now what does that tell you? It tells you that the demand amongst global and local sponsors for these kinds of sports is immense, even if there is controversy attached to them like FIFA - who would definitely be number one on that list, though F1 has also been somewhat controversial.
If you're going to be in a series and it has commercial breaks... People say, "Oh, there's a difference between cable and network," and my response to that is, "No, there's a difference between sponsored and not sponsored." That's the thing.
We all forget that when a TV network says, 'Look, we're broke,' it means that they're not making as much money as they would like to be making. They're still making millions and millions of dollars - they're just not making billions and billions of dollars.
