Advertising Efficiency Quotes

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

I know half the money I spend on advertising is wasted, but I can never find out which half.

One Ad is worth more to a paper than forty Editorials.

Properly practiced creativity can make one ad do the work of ten.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.