William Bernbach Quotes

Every single thing you see on-screen came out of somebody's creativity. It doesn't exist. Nature didn't deliver it to us. Everything had to be dreamed.

Without this playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of the imagination is incalculable.

The reason I dislike talking about the creative process is that I do have a creative process that is a winner and it's a sure thing.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

I'm probably creative for half an hour a day. The rest of the time, I'm just doing what's necessary to make that creativity visible.

There's no such thing as writer's block. I'm brilliant all the time every day. It never stops.

The best way to investigate the elusive phenomenon called the creative process may well be to target all the misconceptions, to explain what the creative process is not.

The golden hour of invention must terminate like other hours, and when the man of genius returns to the cares, the duties, the vexations, and the amusements of life, his companions behold him as one of themselves - the creature of habits and infirmities.

Most creative people fall into one of two categories - either they're task-oriented, or they're time-oriented.

I want to involve creativity more in technology and business. It is obvious that for us to be successful, a healthy relationship with creativity is needed.

If someone is trying to skip the struggle - which is the creative job - our machines today, the technology that we have, can help the person, but it is only momentary. On the other hand, if you are creative, you have the skill, and you are hardworking, technology can only make you superior.

When I give talks, I often quote from a button I received at a Google event: Always Be Creative. I use it to illustrate how important creativity is in technology and business.

I'm always around creative people, and I'm trying to work on something constantly at all times.

Even when I'm not directing, that doesn't stop Owen from having ideas for what I should be doing.

I've never had writer's block.

Imagination has rules, but we can only guess what they are.

Possessing a healthy imagination is a necessary ingredient for creativity.

Producing should be a creative responsibility.

The art of creation is older than the art of killing.

Reason clears and plants the wilderness of the imagination to harvest the wheat of art.

There is one person who can help solve 'writer's block'. His name is Mr. Johnnie Walker.

Most artists have experienced the creative block. We get stuck in our work. We beat our head against the wall: nothing. Sometimes, it is because we are trying something at the wrong time.

I keep a creative group around me.

Whatever creativity is, it is in part a solution to a problem.

I don't believe in writer's block.