Roy H. Williams Quotes

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

The public doesn't particularly care for advertisements.

Never stop testing, and your advertising will never stop improving.

I know half the money I spend on advertising is wasted, but I can never find out which half.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

What you say in advertising is more important than how you say it.

One Ad is worth more to a paper than forty Editorials.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Great advertising, in and of itself, becomes a benefit of the product.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Throughout their lives, women try to pummel their bodies into some phantom ideal shape that exists only with a lot of airbrushing. ... I don't blame men for this. Men seem to go for us no matter what size and shape we are. I blame capitalism. No, really. The consumer must constantly be in a state of anxious low self-esteem so that she will constantly buy lipsticks and girdles to make her feel cuter.

advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.