David Ogilvy Quotes

At any time of day, hundreds of different versions of Facebook are running on the Internet - with a changed color here, a moved button there - and the user response to each variation is measured. And the same is done with advertising.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

I thought it was getting better and better, because the production values were increasing each time we did it.

You launch a site, and you see what works, and you continue to make it better.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.

Essentially, 'Z2' ended up feeling the way that it should, but it was through a considerable amount of trial and error that it took to get there.

I mean, we're always trying to evaluate and tweak things and get better.

A lot of what we do in the studio on a day-to-day basis is you try to cast a line as far out as you can out into unknown waters and reel it back in, cut out stuff that isn't working, cut out stuff that isn't connecting to people.

In combining forces, InMobi will now be able to offer Amobee's clients greater ROI and reach.

Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.

I have always been a hard worker. I had to make some adjustments to find a way to make my delivery crisper and more repeatable.

You need to fail quickly and learn from those failures to continue to build along the way.

Design, refine and repeat, and keep learning all the way along. It sounds bland and pedestrian, but in fact, it's the reverse.

I just try to improve every series.

We have to constantly be looking to improve.

Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.

On the advertising side, view count is not the most important thing. It's engagement.

I know pretty much all my analytics and I take that into consideration when I'm posting.

I'm not worried about good numbers or bad numbers. You worry about the process.

My goal is always to improve what has been done the previous season and also collectively seek to do better than the year past.

I'm just trying to get better each game.

We try to study our rivals so we know where to improve.

Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.

I think it's almost impossible to edit something to death. I think you can make things better almost indefinitely.