A campaign is a complex organism that requires expensive parts. Finding the right parts and meshing them together into a cohesive working unit is an art in and of itself.
By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives.
Never stop testing, and your advertising will never stop improving.
We didn't want to waste time by sending our volunteers to Republicans; we sent them to the undecided.
Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.
I came from years and years in the direct marketing industry where everything is layered.
I think all of the parties still have some way to go to better utilise IT in campaigns.
In combining forces, InMobi will now be able to offer Amobee's clients greater ROI and reach.
