Naveen Tewari Quotes

We are pushing hard to find quality advertising clients.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.

Advertising is a wonderful lubricant for business, if it's used properly.

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.

The market for local advertising is in the billions.

I know half the money I spend on advertising is wasted, but I can never find out which half.

Advertising in the past has been predicated on a mass market and a captive audience.

There are very few good ways to get publicity for a dictionary.

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

I try to figure out the marketing puzzle.

Nobody counts the number of ads you run; they just remember the impression you make.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

Advertising is the life of trade.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Word of mouth and the Internet are the only press we have left.

I think mobile advertising is going to be huge.

People don't understand the logistics of advertising.

I think video advertising is a hugely compelling medium.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.