Dave Winer Quotes

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

Direct Marketing

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.

Companies are accumulating vast amounts of information about your likes and dislikes. But they are doing this not only because you're interesting. The more they know, the more money they can make.

Advertisers really want to create ads that are relevant to the realtime experience.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

Users are open to ads as long as they're relevant to their realtime experience.

Often when I'm talking about something, we could be talking about cats, and then I'll get adverts on my phone about cat food.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are bringing window shopping to the mobile platform.

I don't think display advertising is the future of advertising.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

We're very much an advertising agency, but it's not about creating ads as we know it.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.

Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.